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1. The Digital Marketing Services Manager will be responsible for strategy development and implementation of marketing efforts for HSBC owned websites and apps. The successful candidate will identify opportunities for improvement and provide data-driven strategic insights to maximize customer conversions and ecommerce revenue. The Digital Marketing Services Manager also serves as a subject matter expert on a variety of digital marketing tools for web analytics, optimization, SEO, tag management, content management and customer relationship management platforms. 2. The role requires the ability to connect with business and functions to understand marketing goals and be able to deliver through the implementation of various digital marketing technology. The role also requires ability to capitalize on data to be able to generate actionable insights and provide recommendations to enhance digital marketing strategies and grow digital presence. 3. Digital Marketing Services Manager will work closely with cross-functional teams within the business and functions to implement digital marketing strategies as well as to actively audit, escalate and support in the resolution of issues identified to mitigate risks, enhance effectiveness, improve user experience and sites' overall quality. 4. The Digital Marketing Services Manager will support team’s development through project opportunities, training, and coaching sessions. The role requires to be up to date to latest trend in marketing technologies and align them with business requirements. 5. The Digital Marketing Services Manager is expected to assist and/or report to the identified chapter lead within the service. The chapter lead will then be responsible for performance review against team’s goals, supporting the Tribe lead in making sure the overall goals and strategic alignment both on the service and business are met. 1. Should have post-secondary education – either at the degree level or a relevant professional diploma or certificate. 2. Knowledgeable on basic HTML. 3. At least 2 years of experience on Digital Marketing field and have previously managed large websites to support wider marketing strategy collaborating with UX design, development, and marketing teams. 4. Extensive knowledge and experience of the marketing disciplines such as SEO, tag management, website analytics, website optimization, lead generation, paid search, social media, etc. 5. Industry standards and best practices in marketing technologies to be applied into the ways of working of Business and Functions supported. 6. Technical expertise in key areas of operating Digital Production Services, especially on technology standards, Agile methodology and adoption of Operational Excellence in all service areas. 7. Software proficiency on SEO tools, web analytics platform, customer relationship management platforms (CRM), content management platforms (CMS), data management (GCP, BigQuery), etc. 8. Ability to create standardised processes to reduce error and provide a consistent service across Business and Functions supported. 9. Knowledge on streamlining activities to optimize technology investments. 10. Excellent presentation, negotiation, and interpersonal communication skills. 11. Proficient in Microsoft Office applications ie Excel, PowerPoint. 12. Able to work under pressure and ability to meet deadlines 13. Able to work as part of a team or as an individual. 14. Able to lead and manage a team. 15. Maintains composure and professionalism in a fast-paced work atmosphere. 16. Flexibility in working different shifts when required. 17. Available to work overtime on weeknights and weekends if necessary. 福利待遇 - 具競爭力的薪酬：基本工資 績效獎金 輪班補貼 早晚班交通津貼； - 健全福利保障：五險一金 補充性商業醫療保險 免費年度體檢； - 暢享10 天假期：除享有國家法定節假日外，還擁有至少10天帶薪年假、12天帶薪病假、1天生日假、婚假、產檢假、產假以及陪產假、哺乳假等，助您達到工作生活的平衡； - 彈性福利制度：年假可買賣，商業醫療保險套餐可升級，您還可申請旅游補貼、個人進修補助、運動健身補貼等，滿足個性化福利需求； - 人性化工作環境：使用公司的員工餐廳、咖啡室、休息室、娛樂室等，進行勞逸結合； - 多元化員工活動：運動會、團建、年會等精彩活動給您平臺，任您施展才華。 培訓與發展 - 廣闊的職業發展平臺：遍及全球的集團網絡，提供擴展人脈及跨文化交流的機會，您還可申請不同國家及地區的長短期職位，不斷挑戰自我； - 系統性人才培育及發展：配備職業導師，為您提供清晰的職業規劃指導，充分挖掘橫向及縱向的發展潛力； - 完善的專業培訓體系：入職即可享帶薪培訓，多元化的培訓機會，還有資源及教育援助，幫您逐步實現職業目標。