職位描述
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職責描述:
1. Brand story Development based on corporate Strategy.
2. Planning and execution of marketing events;
3. Official platforms operation, such as website, social media, etc. Collaborate with overseas teams to enhance the global brand exposure.
4. Data-driven Marketing Decision-making. Establish a marketing data monitoring system. Edeeply analyze key indicators such as brand exposure, campaign conversion, and user behavior; extract data insights and provide optimization recommendations to support iterative promotion strategies and resource allocation.
5. Media and Industry Associations Networking;
1. 基于公司戰(zhàn)略,撰寫品牌故事。匹配多渠道平臺特色,進行創(chuàng)意構(gòu)思與文案撰寫,確保傳遞公司品牌價值與產(chǎn)品特色;
2. 線上線下市場營銷活動的策劃、籌備與執(zhí)行;
3. 負責官網(wǎng)、官微等自有媒體平臺的運營與維護,并與海外團隊協(xié)作完成全球品牌聲量輸出;
4. 媒體與行業(yè)協(xié)會的日常對接與關系維護;
5. 數(shù)據(jù)驅(qū)動營銷決策。搭建營銷數(shù)據(jù)監(jiān)測體系,深度分析品牌曝光、活動轉(zhuǎn)化、用戶行為等關鍵指標;提煉數(shù)據(jù)洞察并輸出優(yōu)化建議,為宣傳策略迭代、資源精準投放提供科學依據(jù)。
任職要求:
1. 3 years of relevant experience in brand marketing
2. Excellent copywriting skills
3. Proficiency in data statistics and analysis
4. Fluent English for daily work communication
5. Strong sense of responsibility, outstanding coordination and communication abilities
1. 大學本科及以上學歷,3年以上品牌營銷工作相關經(jīng)驗;
2. 出色的文案功底;
3. 較好的數(shù)據(jù)統(tǒng)計分析能力;
4. 英語能夠作為日常工作語言;
5. 具備強烈的責任心,出色的協(xié)調(diào)與溝通能力。
工作地點
地址:杭州濱江區(qū)杭州-濱江區(qū)英飛特大廈浙江省杭州市濱江區(qū)江虹路459號英飛特科


職位發(fā)布者
王靈芝HR
英飛特電子(杭州)股份有限公司

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電子技術·半導體·集成電路
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500-999人
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國內(nèi)上市公司
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杭州市濱江區(qū)江虹路459號