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Keeta, the international subsidiary of Meituan—the global delivery giant—is on a mission to revolutionize food and consumer product delivery worldwide. With our core belief: ＂We help people eat better, live better,＂ we're taking innovation to the global stage! 崗位職責(zé) 1.商家營銷策略制定：基于平臺(tái)整體經(jīng)營目標(biāo)，圍繞用戶轉(zhuǎn)化、增長及商家收益等關(guān)鍵指標(biāo)，設(shè)計(jì)可落地的商家側(cè)營銷活動(dòng)策略； 2.價(jià)格力定價(jià)方案設(shè)計(jì)：綜合考慮影響價(jià)格的關(guān)鍵要素，通過定價(jià)策略、補(bǔ)貼策略等多種手段，提升消費(fèi)者的價(jià)格感知競爭力，同時(shí)保障商家經(jīng)營的收益底線健康可持續(xù)； 3.數(shù)據(jù)驅(qū)動(dòng)策略優(yōu)化：結(jié)合用戶行為數(shù)據(jù)、商家運(yùn)營數(shù)據(jù)及活動(dòng)效果指標(biāo)，進(jìn)行深入分析，定期評估策略執(zhí)行效果，并持續(xù)優(yōu)化調(diào)整； 4.跨部門協(xié)作與項(xiàng)目管理：與產(chǎn)品、銷售運(yùn)營等團(tuán)隊(duì)緊密協(xié)作，推動(dòng)策略在各環(huán)節(jié)的有效執(zhí)行，保障策略從制定到落地的閉環(huán)管理； 5.市場機(jī)會(huì)洞察：關(guān)注行業(yè)趨勢與市場變化，分析市場玩家的價(jià)格與營銷策略，識別業(yè)務(wù)風(fēng)險(xiǎn)與機(jī)會(huì)點(diǎn)，及時(shí)調(diào)整策略動(dòng)向。 1.Merchant Marketing Strategy Development：Design executable merchant-side marketing activity strategies aligned with overall platform business goals, focusing on key metrics such as user conversion, growth, and merchant revenue. 2.Pricing Competitiveness and Discount Strategy Design：Formulate pricing and subsidy strategies by comprehensively evaluating key pricing factors. The objective is to enhance consumers’ perceived price competitiveness while ensuring merchants' sustainable and healthy profit margins. 3.Data-Driven Strategy Optimization：Conduct in-depth analysis by integrating user behavior data, merchant operational data, and campaign performance metrics. Regularly assess strategy effectiveness and drive continuous optimization and adjustments. 4.Cross-functional Collaboration and Project Management：Work closely with Product, Sales Operations, and other cross-functional teams to ensure effective execution of strategies at all stages, delivering full-cycle management from strategy design to implementation. 5.Market Opportunity Insights：Monitor industry trends and market dynamics. Analyze competitors’ pricing and marketing strategies to identify business risks and opportunities, and proactively adjust strategic directions as needed. 崗位基本需求 1.本科及以上學(xué)歷，市場營銷、經(jīng)濟(jì)學(xué)等相關(guān)專業(yè)優(yōu)先，3年以上互聯(lián)網(wǎng)、電商、O2O平臺(tái)等行業(yè)的產(chǎn)品運(yùn)營經(jīng)驗(yàn)。 2.較強(qiáng)的邏輯思維、策略建模與數(shù)據(jù)分析能力，能夠獨(dú)立完成策略方案制定與效果評估。 3.熟練使用數(shù)據(jù)分析工具，如SQL 等，有Power BI等可視化工具經(jīng)驗(yàn)者優(yōu)先。 4.具備良好的跨部門溝通協(xié)調(diào)與項(xiàng)目推進(jìn)能力，有跨職能團(tuán)隊(duì)合作經(jīng)驗(yàn)。 1.Bachelor's degree or above in Marketing, Economics, or related fields. Minimum 3 years of experience in product operations, strategy, or related roles in the internet, e-commerce, or O2O industries. 2.Strong logical thinking, strategic modeling, and data analysis skills. Able to independently develop strategy proposals and conduct performance evaluations. 3.Proficient in data analysis tools such as SQL. Experience with visualization tools like Power BI is preferred. 4.Excellent cross-functional communication and project management skills, with proven experience in cross-team collaboration. 崗位亮點(diǎn) 初創(chuàng)業(yè)務(wù)，能夠參與業(yè)務(wù)早期的規(guī)劃設(shè)計(jì)和關(guān)鍵項(xiàng)目落地； 境外團(tuán)隊(duì)，可以和來自26個(gè)國家的成員一起工作，體驗(yàn)多元工作環(huán)境；