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Digital Marketing Analyst – Ecommerce and Consumer Marketing Knowledge
GP Batteries, location: Shenzhen
About the Role
As a Digital Marketing Analyst, you will play a crucial role in analyzing marketing and ecommerce platform data, identifying trends, and providing actionable insights to improve GP Batteries digital campaigns and enhance GP brand online presence and sales performance include and not limited in China .
You will be responsible for turning data into stories and strategies that propel GP brand forward in the competitive digital market landscape. You will work closely with the internal marketing and ecommerce teams, external agencies and parties to implement data-driven campaigns and optimize our e-commerce platform for maximum efficiency and effectiveness.
Key Responsibilities
Analytical Insights and Reporting:
● Analyze consumer behavior and preferences to tailor marketing strategies that resonate with the target audience.
● Consolidate competitor activities and new product launches, conduct detailed competitive analysis to identify opportunities and challenges within the China e-commerce landscape.
● Work with different departments, monitor and report on the performance of e-commerce campaign and daily operation, providing actionable insights to stakeholders.
Collaboration and Support:
● Review and analyze e-commerce KPIs, producing monthly reports for management and identifying trends and key insights, recommending and implementing solutions to drive marketing efficiencies and optimization.
Provide support for e-commerce activities as needed, assisting in both offline Media and online Media planning and operation to ensure campaign well delivered.
● Stay abreast of the latest e-commerce trends and technologies to drive innovation and maintain a competitive edge.
Management Responsibilities:
● Manage external ISV agency to ensure adherence to strategic guidelines and oversee responsibilities on campaign or monthly basis.
● Functionally report to the Global Digital Marketing Director, with a dual role for local China e-commerce team.
Qualifications
● Bachelor’s degree in Ecommerce, Marketing, Information System, Statistics, Math, or a related field.
● 2 years or above experience in China e-commerce marketing operation or data analysis in marketing,
● Familiarity with e-commerce platforms, especially on data solution tools (e.g. JD Shangzhi, Tmall Databank, Bytedance Yuntu), digital marketing tools, and analytics software.
● Strong analytical skills and data driven thinking with the ability to interpret complex data and translate it into effective marketing strategies.
● Excellent communication and presentation skills in Mandarin and English, both written and verbal. Cantonese is a plus.
數(shù)字營銷分析師
關(guān)于角色
作為一名數(shù)字營銷分析師，您將在分析營銷和電子商務(wù)平臺(tái)數(shù)據(jù)，識(shí)別趨勢(shì)，并提供可操作的見解，以改善GP電池的數(shù)字活動(dòng)，提高GP品牌在中國的在線形象和銷售業(yè)績(jī)方面發(fā)揮關(guān)鍵作用。
您將負(fù)責(zé)將數(shù)據(jù)轉(zhuǎn)化為故事和策略，推動(dòng)GP品牌在競(jìng)爭(zhēng)激烈的數(shù)字市場(chǎng)中向前發(fā)展。您將與內(nèi)部營銷和電子商務(wù)團(tuán)隊(duì)、外部機(jī)構(gòu)和各方密切合作，實(shí)施數(shù)據(jù)驅(qū)動(dòng)的活動(dòng)，并優(yōu)化我們的電子商務(wù)平臺(tái)，以實(shí)現(xiàn)***的效率和效益。
主要職責(zé)
分析見解和報(bào)告:
1.分析消費(fèi)者行為和偏好，以定制與目標(biāo)受眾產(chǎn)生共鳴的營銷策略。
2.整合競(jìng)爭(zhēng)對(duì)手的活動(dòng)和新產(chǎn)品發(fā)布，進(jìn)行詳細(xì)的競(jìng)爭(zhēng)分析，以識(shí)別中國電子商務(wù)領(lǐng)域的機(jī)遇和挑戰(zhàn)。
3.與不同部門合作，監(jiān)督和報(bào)告電子商務(wù)活動(dòng)和日常運(yùn)營的表現(xiàn)，為利益相關(guān)者提供可操作的見解。
協(xié)作與支持:
1.審查和分析電子商務(wù)kpi，為管理層制作月度報(bào)告，識(shí)別趨勢(shì)和關(guān)鍵見解，推薦和實(shí)施解決方案，以提高營銷效率和優(yōu)化。
2.根據(jù)需要為電商活動(dòng)提供支持，協(xié)助線下媒體和線上媒體的策劃和運(yùn)營，確保活動(dòng)順利進(jìn)行。
3.緊跟最新的電子商務(wù)趨勢(shì)和技術(shù)，推動(dòng)創(chuàng)新，保持競(jìng)爭(zhēng)優(yōu)勢(shì)。
管理職責(zé):
1.管理外部ISV機(jī)構(gòu)，確保遵守戰(zhàn)略指導(dǎo)方針，并在活動(dòng)或月度基礎(chǔ)上監(jiān)督責(zé)任。
2.向全球數(shù)字營銷總監(jiān)匯報(bào)工作，同時(shí)擔(dān)任中國本地電子商務(wù)團(tuán)隊(duì)的雙重角色。
資格
1.電子商務(wù)、市場(chǎng)營銷、信息系統(tǒng)、統(tǒng)計(jì)學(xué)、數(shù)學(xué)等相關(guān)專業(yè)本科以上學(xué)歷。
2.2年以上中國電商市場(chǎng)運(yùn)營經(jīng)驗(yàn)或市場(chǎng)數(shù)據(jù)分析經(jīng)驗(yàn);
3.熟悉電子商務(wù)平臺(tái)，特別是數(shù)據(jù)解決工具(如京東尚知、天貓數(shù)據(jù)庫、字節(jié)跳動(dòng)云圖)、數(shù)字營銷工具和分析軟件。
4.具有較強(qiáng)的分析能力和數(shù)據(jù)驅(qū)動(dòng)思維，能夠解釋復(fù)雜的數(shù)據(jù)并將其轉(zhuǎn)化為有效的營銷策略。
5.優(yōu)秀的中英文書面和口頭溝通和表達(dá)能力。會(huì)說粵語者優(yōu)先。
6.GP電池業(yè)務(wù)版塊，工作地點(diǎn)：深圳