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The Company 公司簡介: A renowned companies in the beauty industry in China, known for its prominent beauty brands. The company is famous for its innovation, high quality, and diverse product offerings and holds a significant market share and possesses strong brand influence. 一個在中國美妝行業的知名企業，以其旗下的美妝品牌享譽業內外，憑借著創新、高品質和多元化的產品而聞名并且擁有廣闊的市場份額和強大的品牌影響力。 The Responsibilities 工作職責: 1.Trend Analysis and Market Research: Conduct effective trend analysis and market research based on brand positioning and industry trends. Have a keen judgment on consumer pain points, needs, and emotional trends. 趨勢分析與市場調研：根據品牌定位和行業趨勢，有效進行趨勢分析和市場調研。對消費者的痛點、需求和情緒趨勢有敏銳的判斷力。 2.Creative Product Conceptualization: Propose creatively appealing product concepts based on trend analysis, define product directions for target user groups, and develop comprehensive plans for product launches and promotions. 創意產品概念化：根據趨勢分析，提出創意吸引力的產品概念，定義針對目標用戶群體的產品方向，并制定產品上市和推廣的整體計劃。 3.Product Lifecycle Management: Have knowledge of product lifecycle management. Have practical experience in formulating marketing communication strategies and product iteration directions at different stages of creating major products. 產品生命周期管理：具備產品生命周期管理的認知。在打造大單品的不同階段，具有制定營銷傳播策略和產品迭代方向的實踐經驗。 4.Market Communication Strategy: Develop market communication strategies and product iteration directions, especially at different stages of major product development. 市場傳播策略：制定市場傳播策略和產品迭代方向，尤其是在大單品開發的不同階段。 5.Product Development Practical Experience: Have practical experience in formulating market communication strategies and product iteration directions during the creation of major products. 產品開發實踐經驗：在打造大單品的實踐中，具有制定市場傳播策略和產品迭代方向的實踐經驗。 The Requirements 職位要求: 1.Bachelor's Degree or Above: Possess a bachelor's degree or higher, with a strong sense of fashion aesthetics. 本科或以上學歷：擁有本科或以上學歷，具備較強的時尚審美觀。 2.Successful Practical Experience in Major Product Planning and Market Communication: Have successful practical experience and personal insights in major product planning and market communication. 在大單品產品策劃和市場傳播方面有成功的實踐經驗和個人思考。 3.Strong Creative Ability: Possess strong creative abilities. 具備較強的創意能力。 4.Experience in the Beauty Industry Preferred: Prior experience in the beauty industry is preferred. 美容行業優先。 5.Understanding of Beauty Products Preferred: Candidates with some understanding of beauty products are preferred. 對美妝產品有一定了解者優先考慮。 NOTICE: Please provide profile in English and Chinese. 請提供您的中英文簡歷。