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WHAT YOU'LL NEED TO HAVE ? Deep knowledge of the local market, our consumers and specifically business customers and their needs. ? Broad knowledge of businesses, business trends and office trends. ? Wide knowledge of the IKEA product range and services across all HFBs. ? Good understanding of local rules and regulations furnishing businesses within all segments. ? Strong knowledge of competitors in the local market ? Broad understand of the IKEA supply chain and the challenges this can create for the business customers shopping with IKEA ? Deep understanding of the Business Customer Experience maps and how to influence each step of the customers journey. YOUR RESPONSIBILITIES ? Lead the IKEA for Business team, develop, coach and challenge your co-workers to grow and perform. ? Create the IKEA for Business action plan to deliver to the market business plan with input from key stakeholders. ? Analyse sales and customer KPI performance and use this knowledge to priorities initiatives and improve performance. ? Create a convenient and professional meeting with the customer in your market, both online and offline. ? Build long-lasting relationships with local business communities and actively spread the awareness of IKEA as a brand and partner for business in your local market. ? Understand the market P