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職責(zé)描述： What you will do: You contribute to added customer value, a strong brand and increased sales by developing customer insight-based strategies and plans to drive the growth and engagement of your customer groups short and long term. You work towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work. You build and drive a solid customer group season and weekly plan on activity, engagement and marketing messages. This is done through adapting and leveraging the global commercial customer plans to fit the regional timing, opportunities and market conditions. Build on and extend global strategies and framework to drive customer group regional growth: ? Drive the global strategies and plans and make them relevant for your customer group and the regional conditions (e.g., Brand, Customer, Commercial, Media, CRM, Member, Sustainability strategies and plans) ? Build a solid understanding of the customer groups in your region e.g., market penetration, perception of brand, media consumption, shopping experiences and assortment. Identify challenges, growth opportunities, competition - and suggest strategies and actions in region and to central functions to grow customer group ? Leverage global insight packages and work within your team to complete the picture with regional/local customer insight and research where there is need Create a thorough Customer action and communication plan to engage customer and brand growth: ? Build an omni customer activation and communication plan per key customer group to be leveraged in commercial plans, cross touchpoints, in media channels and in Member program in each Sales market (Season plan to weekly plan) ? Work with all commercial marketing and sales teams in the region to anchor and realizing the plan and follow-up on results Be part of setting goals and follow up on results and test plans: ? Together with other key stakeholders - Set, follow up and report on KPIs and objectives connected to customer group and key activities or sales periods. Secure customer group sales and profitability follow-up ? Help to optimize ROI Media performance for customer group ? Plan and drive the set-up of targeted messages test (key messages, content, media channels etc) and follow-up on results ? Leverage customer centric reports and systems to follow up your customer group (Lifecycle and segmentation, Media channels and other report packages) 任職要求： Who you are: You have strong commercial focus and are insight and data driven, with proven ability to drive results and work towards goals. You have experience from driving sales and customer engagement with a proven track record. You are obsessed with understanding your customer groups behaviour, needs and what makes them chose our brand and assortment. You thrive on seeing actual business results from realizing strategies and plans into activities and marketing communication. Your mission is to drive the customer group loyalty and you do this by challenging, testing and improving customer plans every day. Education: ? University degree in Economics, Marketing, Engineering or equivalent Skills: ? Sales and marketing experience with a proven track record of creating customer centric results ? Having the ability to build strategies into detailed action plans to meet goals ? Knowledge of disciplines within analytics/reporting, marketing and communications ? Great pedagogical and inspirational communication skills ? Ability to build consensus and align stakeholders in other teams to drive end results Experience: ? Previous experience from sales, e-commerce, digital marketing ? Meriting with competence within omni ways of working